PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
This screen is located along Jalan Satok and parallel towards the opposite direction of Jalan Kulas where between these two roads lays the main commercial and financial area of Kuching with major bank institutions such as Maybank, RHB, CIMB, Ambank, BSN, Bank Islam and Kuwait Finance House. Also located here are the telecommunication operators such as Maxis, Celcom, Digi and other local businesses as well. The area is about 2 kilometers from Kuching City and Jalan Satok connects the city centre to the nearby busy Satok Bridge across the Sarawak River which can access to Petra Jaya, the Administrative Centre of the Sarawak Government.