PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
Ipoh South is arguably the hottest shopping and residential district in Ipoh where both Jaya Jusco and Tesco Hypermarket are located. The screen is strategically placed at the busy traffic junction facing the main Jalan Sultan Azlan Shah leading into the north south expressway and Jalan Merpati leading in & out of the highly populated Ipoh Garden.