PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
The iconic Komtar Towel on Penang island is the location of our screen and is well positioned at the vantage point facing the traffic cross junction between of Jalan MacAlister /Jalan Dato Keramat with Jalan Penang and Jalan Magazine. Shopping malls located around the screen are Prangin Mall, Super Komtar, Gama as well as Time Square.