PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media
This is the first free standing LED screen in the largely urban upper/middle income residential & commercial district of Petaling Jaya. As the name suggest; it is located at the busy traffic intersection between Jln University and Jln Bukit 11/2. It is postioned primarily to capture the viewship from the high traffic along Jln University, PJ leading out to the infamous Federal Highway towards Kuala Lumpur.
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